Course Descriptions - Undergraduate Calendar 2022-2023

The functional areas of business: finance, personnel administration, production, marketing, and accounting are examined within differing organizational structures. Coverage also includes study of the principles of effective management and the financial system as a source of corporate capital.

This course is designed for non-accountants who will use accounting information for planning, control, and decision-making.

The role of the entrepreneur, the entrepreneurial firm, and the creative society are examined. Students are exposed to the practices that enable workplace creativity and innovation with exposure to leadership theory and project management.

Study of ethical and moral issues that typically arise in professional and business activity. What responsibilities to society at large do people in such business and professional activities as teaching, engineering, planning, architecture, and accounting have? How far should professional autonomy extend?

This course will introduce students to important and relevant business skills that will assist them as they prepare for successful careers. The course will supplement contemporary theories with appropriate case studies.

This course examines the opportunities, risks, and challenges faced by businesses in international markets, as well as the preparation required to operate them.

This course is designed to provide a broad understanding of the field of marketing, including consumer behaviour, segmentation, targeting, positioning, branding, and the marketing mix. Students will gain an understanding of how organizations identify the needs of potential consumers and create and deliver value to these consumers through the marketing process.

Building on the fundamentals introduced in Principles of Marketing, students are given an opportunity to apply these concepts to real world situations in an interactive learning environment. Using cases and simulated markets, students make strategic decisions, defend their decisions, and see the repercussions in real time.

A capstone course designed to integrate the arts and business components of the program that incorporate the principles of strategy for the purpose of enabling students to effectively position themselves for opportunities after graduation.